Case Studies

HAMMOND CHAMBER OF COMMERCE

MISSION

The Hammond Chamber sent out a Request for Proposal in search of a company to design and program a professional, user-friendly website to be the "go-to" site for its members and the Hammond community at large. The website needed to feature the chamber's numerous community events and member directory while showcasing the chamber's numerous sponsors.

RESULTS

This site includes everything they need and more. Over 10,000 visitors use the site every month to find information with regard to chamber events, member businesses, community news, job postings, property listings, chamber committees, and the Hammond community. HammondChamber.org

FEATURES

• Event Calendar
• Flash® Slideshows
• Downloadable Files
• Email Marketing
• Online Newsletter
• Registration Forms
• Image Advertising
• Sponsor Manager
• Photo Gallery
• Business Directory

TURNER SURVEYS

MISSION

The goal of this site was fairly straightforward: develop an informational website that was easy to navigate with a focus on quality and attention to detail. There is no complicated functionality or design. This website may be a good example of how less can be more and the simplest approach is sometimes the most effective.

RESULTS

Using strategic design elements and imagery, visitors to the website are made to feel comfortable and welcome in a matter of only a few seconds. The structure of the website is intentionally uncomplicated so visitors can find what they need quickly and then call or email to learn more. TurnerSurveys.net

FEATURES

• Flash® Slideshows

SMITH & FAWER

MISSION

The mission was to develop a website that was unique in appearance and function. The site should clearly define their competitive advantage and suggest to visitors that the firm is local, deep-rooted, and professional. It was also important that relevant news items in print, audio, and video were easily accessed and archived.

RESULTS

The firm's competitive advantage was considered before each and every decision was made. The large photo of the city's skyline and subtle fleur-de-lis wallpaper are clear indications of the firm’s locality. Smith & Fawer is a well-established law firm as evidenced by the contact pages for each of the firm's three physical locations. The broad list of 'Practice Areas' is prominently displayed on many of the site's pages, and the online newsletter cover over 15 years of news. SmithFawer.com

FEATURES

• Online Newsletter
• Flash® Video
• Downloadable Files
• Embedded Google™ Maps

SCOTT SANDAGE COMPANIES

MISSION

Scott Sandage Companies has been recognized for years as a premier home builder, developer, commercial builder, real estate sales, home maintenance, and roofing. With this broad spectrum of services, it was essential that each was clearly labeled and organized. The site needs to reflect the commitment to quality and professionalism that this company has shown its clients for years. It was also important that the company's staff was able to easily change the information in the promotion reel on the home page and the properties available for sale on the Subdivision page.

RESULTS

The vertical navigation menu ensures that there will always be room to grow without the excessive use of sub-menus. The large images in the slideshow demonstrate the quality and scale of service provided by the company, and the promotion reel allows the staff at Sandage Properties to quickly and easily create slides of newsworthy items. Perhaps the most important feature is the "Call to Action" on every page by way of the "Quick Contact" e-mail form. No matter where they might stray, this abbreviated email form allows a website visitor to quickly and easily contact the company and express which services in particular are of interest to them.

FEATURES

• Promotion Reel
• Flash® Slideshow
• Inventory Listing
• Quick Contact Form
• Photo Gallery

BERRYLAND CAMPERS

MISSION

Berryland Campers is one of the largest and most successful RV dealerships in the world and boasts countless industry awards. The mission of this ongoing project is to develop the best online experience for customers of the RV industry and continually develop and implement effective SEO (Search Engine Optimization) strategies and techniques for maximum exposure in the web’s major search engines. Functional components of significance include an inventory system, RV parts shopping cart, mass e-mail system, RV parks listing service, multi-level reciprocal link program, staff directory, archive of sold inventory, and advanced RV search feature.

RESULTS

The results have been simply astounding! Berryland Campers now has one of the most pervasive websites in the RV industry. The website is prominently ranked for thousands of targeted key phrases. (See sample list below) Regular monitoring and proactive strategies ensure that this website will remain at the top of search results no matter how often the major search engines alter their ranking criteria. This is evidenced by the tens of thousands of visitors that find this website every month! Search marketing aside, the website itself is continuously evolving and contains well over 10,000 individual pages. New tools and useful information are constantly being added to make positive that visitors return to the Berryland Campers website and that Berryland Campers makes a positive return on their website investment. BerrylandCampers.com

FEATURES

• Aggressive SEO
• Inventory System
• Large Shopping Cart
• Mass Email Marketing System
• Flash® Slideshow
• Reciprocal Linking Program
• Staff Directory
• Advanced Website Search
• Rapid Response Form
• Downloadable Files

THE 4TH CUP

MISSION

The mission of this website was to take a very old teaching and present it in a variety of new and inspiring ways. At the outset, there was only a verbal presentation pieced together using passages from the Bible. A handout was created using the passages to accompany the presentation. From the verbal presentation and handout was developed a written transcript. An audio recording was created using the transcript, and finally a 98-minute video was produced from all of the above.

RESULTS

This amazing presentation is made available on the website in every form described above. Visitors can watch the video, listen to the audio-only presentation, download the audio to their iPod®, burn their own CD, download the full transcript in PDF format, and more! One of the most unique and functional features allows visitors to play the embedded video while at the same time browse the pages of the website without interrupting the video. The4thCup.com

FEATURES

• Logo Design
• Flash® Media Player
• Search Engine Optimization
• Downloadable Files
• Send to Friend Form
• E-mail Newsletter

CHESTERTON SQUARE

MISSION

The purpose of this website was to showcase the size, beauty, and flexibility of this magnificent facility. This website is the first look at Chesterton Square for most people, and there's only one chance to make a good first impression.

RESULTS

Much like the bronze statue of G. K. Chesterton that welcomes visitors to their special event, the intro page of the website greets its Internet visitors with an interactive view of the lavishness and splendor of Chesterton Square all the while tempting them to take a peek inside. Their curiosity is satisfied by a large scale image slideshow designed in Flash® with hi-resolution pictures that the staff at Chesterton Square can update on a regular basis. An event calendar allows visitors to check availability and the Quick Contact form allows them to swiftly reserve the date for their special event! ChestertonSquare.com

FEATURES

• Flash® Slideshow
• Splash Page
• Event Calendar
• Logo Design
• Quick Contact Form
• Photo Gallery

TANGIPAHOA PARISH ASSESSOR

MISSION

The focus of this project was to develop an advanced assessment search feature with various search criteria and organized results. It was crucial that visitors to the site would find this tool useful, and also that the office staff could quickly and easily update the data. In terms of the layout, it was important that the design made visitors to the website feel a sense of community.

RESULTS

The assessment search feature has been a hit! Professionals and individuals alike frequent the search tool and it has saved the assessor's office time and money. There's been a huge reduction in time-consuming phone calls and printing costs. TangiAssessor.com

FEATURES

• Custom App
• Flash® Slideshows
• Downloadable Files

LUCKY NUMBERS

MISSION

AmMax Publications offers a printing program that unites magazine publishers nationwide with printers and other service providers to obtain lower costs by maximizing efficiencies in production and fulfillment. They were in need of a unique solution to maximize their online potential. First was the need to establish a strong web presence for each of its nationwide magazines. Next was to take their existing Lucky Numbers® program (initially designed for print magazines only) and convert it to a strictly web-based system of prize creation, number checking, and reporting.

RESULTS

A unique web system was developed in order to efficiently create and sustain a functional website for each of AmMax’s 100+ magazines. AmMax Publications maintains administrative control over select features to ensure consistency, while individual publishers are given autonomy to customize many areas of their own site’s content including titles, text, pictures, e-mail forms, prizes, and even paid image ads.
The Lucky Numbers® application embeds a unique number-checking system into these and many other websites. Advertisers in the print magazines offer prizes which the publisher inputs into the system. Every magazine is delivered with a unique Lucky Number® which readers can enter into the system in hopes of winning an exclusive prize. Winning numbers are randomly assigned every week and recent winners are automatically listed on each website’s home page. The results have been incredible! New markets are frequently being added and new tools are constantly being developed to even further take advantage of the program's success! TheGulfCoastConnection.com
BayouShopper.com
MyNorthshoreConnection.com

FEATURES

• Custom Application
• Template System
• Digital Magazines
• Online Advertising
• Flash® Slideshows
• Downloadable Files

GRAYSON CAPPS

MISSION

Grayson Capps is unique. The goal of this project was to create a functional website that was as rustic and unrefined as the music he makes. Visitors needed an easy way to sample his music, buy his CDs, find the time and location of his next gig, download pictures, leave comments, and submit e-mail requests. The site does all that and more. The functional components aside, the site needed to make new and loyal fans excited and inspire them to go to his next concert and buy his CDs!

RESULTS

A music clip from Grayson's most recent CD begins playing automatically. The embedded media player uses a technology that comes pre-installed on all new computers, PC and MAC alike, which means visitors to the site won't be bothered with executable files, compatibility problems, or pop-ups. They can simply enjoy the musical experience while viewing a slideshow of recent pictures of the band. Fans can interact with site directly and leave comments and ratings using the integrated Guestbook feature. GraysonCapps.com

FEATURES

• Embedded Music Player
• Event Calendar
• Integrated Google® Maps
• Guestbook
• Photo Gallery
• Flash® Slideshow
• Flash® Video
• Downloadable Files

SCOTT HAHN

MISSION

Scott Hahn is a world-renowned author, professor, theologian, and speaker. It was important that his new website highlight all these facets and more. He and his wife, Kim, have speaking engagements all over the country. He has over 50 books, CDs, & DVDs available for sale, not to mention the additional study resources. All of this information needed to be organized into an attractive and easy-to-use website layout.

RESULTS

The homepage is designed to make the most important information easily accessible: a link to invite Dr. Hahn to speak, a list of upcoming speaking engagements which automatically update, and new publications available for online purchase. The best part is that the information is up-to-date because their staff can easily manage every bit of the site's content. ScottHahn.com

TESTIMONIAL

Thank you so much for your help! We can't tell you how much we appreciate everything you've done and how patient you've been. From developing the concept, working through the design stage, teaching us how to use the maintenance site, and helping us get our site active, Benson Technology remained positive and reachable. We always felt important.

FEATURES

• Promotion Reel
• Event Listing
• Flash® Slideshows
• Registration Forms
• Downloadable Files